The store takes maximum advantage of the prime location. With its large existing windows to the street side, a certain level of visual translucency is achieved, by strategically orchestrated window display, aiming at giving the passerby a sneak peek into the store prompting them to drop in and explore further. Though the store is designed to create spatial drama, it allows an intimate and tactile experience of the products displayed within it. An entire wall has storage cabinets partially covered by a partition that helps double the space visually. These cabinets are used to stack excess products and can be accessed when a customerdemands. The neutral shades of grey dominate the overall color scheme becoming a backdrop for the several colors, shades and textures. The honesty, the simplicity and the functionality of the store, thus reflects the character of the products.